Friday 23 May 2014

L/601/8773; LO 3.1 + A/601/8784; LO 2.1 - Promotional Pitch

Skillset 2014
Barking & Dagenham College

We were approached to participate in a film competition being run by BADC, the aim of which was to create a promotional video for their skill's day event.

Skillset is designed to enhance vital skills an individual may have that would increase their chances of employment in the future. It is not event designed to be academic, more practical.

The Team

Luke Joyce - Editor
Timothy Willcox - Camera
Alice-Anne Bull - Sound
Owen Hayward - Director

Ideas
Ideas that we had included the following:


  • Focusing on the media challenge - we felt confident that the majority of other teams would focus on the event itself and the main activities featured therein. The idea would be to follow each of the competing teams around, interviewing them on their techniques, plans and impressions of the event. Whilst this would have been an interesting route to pursue, it would ultimately prove too difficult too keep track of the location of each film unit. The variety of footage available would also be extremely limited.
  • Event organisers - the idea would be to interview each of the event organisers and sponsors, to explore the reason behind the existence of the Skillset event, as well as reveal not only what the participating students can gain from the day, but what the sponsors and industry can potentially gain. The interviews would be interlaced with shots of the event.
  • Participants - Similar to the previous idea, this would explore purely what some of the students are gaining from the experience. It could focus on either the whole event, or one or two subsidiary challenges.
The idea we finalised was an amalgamation of the second and third ideas of the list above. 

Radio Adverts
The competition was, first and foremost, a video competition. For my radio adverts, I felt that I would be able to extract audio from interviews we recorded to create radio adverts which would portray a more honest and real reflection of the event, rather than staging interviews post-event when 'the moment' has passed and interviewees have to think back to the event. It would also allow us to focus on the video rather than stressing about setting up audio equipment to record interviews as well as recording footage. Time was very limited which meant that recording audio interviews at the same time would meant the quality of both film and audio would have suffered.