The advertisement above is for a professional photographer by the name of Dom Bower, and his company, Dom Bower Photography. The first thing that catches the eye of the viewer is the shadowed figure, perhaps done to show the person in the image has no identity until you enter their place; a shape without purpose. It gives the impression he does not work for any specific type of persons, and anyone can therefore hire his use.
The blank surroundings also give the impression that he will work to your specifications; you fill in the blank space in your requirements and he will make it happen - countryside, city, studio, low light, bright light; he will make it happen for you. The clear text means it is easy for someone to find him and get more information.
In summary, the poster captures your interest - makes you wonder what he is capable of, and thus want to visit his website and find out more.
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