The above is an advert for Alton Towers' recruitment drive in 2007. It has been recorded as in the style of a rider on one of the park's roller-coasters, with suiting sound effects and atmosphere included. The voiceover contains several interruptions meant to simulate the drops and twists on the ride, designed to catch the reader's curiosity and keep the reader listening to the end so as to hear the whole advert.
Within the first six seconds, the mood and location have been made clear - it is a 'fun' advert by the UK's leading theme park attraction, who are serious about having fun. Breaking the advertisement up with the roller-coaster 'drops' breaks up each individual point so that the audience, presumably university leavers and young adults (18-25 year olds) who are looking for work to start them off in life, can contemplate and assess each point before the final points are given at the end when the 'presenter' is 'off the ride.'
It is a light-hearted ad that seeks to remind us what sort of fun we have at theme parks such as Alton Towers, whilst ensuring we realise that there is a dedicated team behind it all who make everything happen. It is by all of this that they are trying to convince you that you should work for them, and that they want and will appreciate you being there.
This next advert is a radio commercial for the Toby Carvery restaurant chain.
In contrast to the Alton Towers advertisement, this is very much focused on what the advertisement says as opposed to how it is delivered, being very studio-sounding. It also utilises a range of voiceover artists, unlike Alton Towers' single artist. This method is probably to show that the carvery is for people from all walks of life - the aged, the young; anyone can enjoy a meal at this restaurant. There are some voices that cannot be heard as clearly as others, which make the edit feel a little ad-hoc, however the overall delivery is fairly clear and easy to understand.
Several lines have been included to show that it is a British Company. Not only are carveries a British Tradition (more commonly referred to as the 'Sunday Roast' in most households) but the chain use only British meat from British farmers, which is why they are 'the home of the roast.'
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