The above is a promotional video for Manchester University shot by the company 'Seveer Media' to promote Uni Life at the campus.
The video features no voiceover, instead being a full montage set to a calm, relaxing Acoustic track showing off students at ease around the campus, and capturing some of the quirky features of the architecture (for example the nth floor link between two buildings at 01:02.)
Capturing the buses in the background of shots also, be it intentionally or otherwise, emphasises the close transport links that the University has, thus making it an easy place to get if you stay off-campus. For those staying in accommodation on-campus, the footage also shows the exterior of what appears to be student accommodation buildings next to the main campus.
Various shots also capture and contrast parts of the campus that are either older and more characteristic, or more modern and sleek-looking in their structure, combining the best of both worlds and thus showing that there is something for everyone at the campus. The brown / orange tint to the colour adds to the Autumnal effect, taking away some of the harshness of the natural world.
As a promotional video, it works in portraying the campus as a calm and relaxing place, but not for advertising the University on the whole, given that it doesn't show the features the campus contains, courses on offer e.t.c. It is purely a piece to show how relaxed a place the University of Manchester can be.
The above video is a promotional spot for a promotional video-making company, 'Online Video Production Company,' made in a slightly unusual format. Whilst most Promotional spots feature multiple interviews and examples of work / services offered by a company, OVPC's piece attempts to win a contract from the viewer by informing them of the perks of online presence. Supported by facts and figures on-screen, the promotional video is majoritarily one take with a representative of the company delivering facts about how online video can help build a name for a brand wishing to get off the ground.
The writing for the spoken word is not particularly strong; the seemingly-constant repetition of the word 'video' grows rapidly annoying (it used 9 times in the first 40 seconds of speech) and could turn some viewers away quickly. The presenter makes a few stumbles whilst delivering her information (notably at 01:24), which doesn't show the production company off in the best light, as you would expect them to have filmed a re-take and edited this in. As the spot swaps between camera angles, this cut could easily have been masked.
Nevertheless, the body of what is being said is convincing and would certainly provoke thought in a viewer who had not previously considered commissioning a promotional video. It, like the Seveer promo with the University above, does not sell the product it is telling you about. There is no showcase of what the company can do, if you exclude the after Effects used for the text briefly at the start and end, so you are left not quite certain what these people can achieve for you.
The writing for the spoken word is not particularly strong; the seemingly-constant repetition of the word 'video' grows rapidly annoying (it used 9 times in the first 40 seconds of speech) and could turn some viewers away quickly. The presenter makes a few stumbles whilst delivering her information (notably at 01:24), which doesn't show the production company off in the best light, as you would expect them to have filmed a re-take and edited this in. As the spot swaps between camera angles, this cut could easily have been masked.
Nevertheless, the body of what is being said is convincing and would certainly provoke thought in a viewer who had not previously considered commissioning a promotional video. It, like the Seveer promo with the University above, does not sell the product it is telling you about. There is no showcase of what the company can do, if you exclude the after Effects used for the text briefly at the start and end, so you are left not quite certain what these people can achieve for you.
No comments:
Post a Comment