The client has expressed conditions for the project, namely
that the promotional video is to be 5-6 minutes in length, and must include at
least one interview. The interviews can be with a participant(s) in one of the
events, or a sponsor(s) of an individual event.
The promotional video is left to our creativity in terms of
the message to portray, though should obviously show Skillset 2014 in a
positive light. It can focus on any aspect of the event, or more than one event
if required as by our developed plans.
Target Audience is both potential participants of the event - i.e. college students and school leavers (ages 16-20) - and potential sponsors of events who may be looking for a way of improving their company's standing in the community whilst also benefiting the economy and aiding youth unemployment. Potential participants are mainly students looking to gain an experience in their field of expertise.
Radio adverts must be no more than 30 seconds in length and should promote both the event and the college at which it is being held, though the latter is not a compulsory requirement.
Target Audience is both potential participants of the event - i.e. college students and school leavers (ages 16-20) - and potential sponsors of events who may be looking for a way of improving their company's standing in the community whilst also benefiting the economy and aiding youth unemployment. Potential participants are mainly students looking to gain an experience in their field of expertise.
Radio adverts must be no more than 30 seconds in length and should promote both the event and the college at which it is being held, though the latter is not a compulsory requirement.
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